
Tactics before Strategy: Costly Marketing Mistake
April 23rd, 2008 . by Jeff ParoI was sitting in a potential client’s office today discussing a proposal I had I had given him. About half way through our meeting he began to ask for my opinion on his radio script- quickly followed by his tv spot- that he was about to run.
I told him they both sounded great but who are they targeted at? The radio ad appeared to be geared towards a female buyer.
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