Las Vegas Small Business Strategies|Marketing Coaching|SEO, Websites, Strategy

Here is great overview John Jantsch did about the “7 Steps to Marketing Success”:

“Quiet often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system - yes marketing is a system just like making it, fixing it, shipping it, and paying for it is, we just don’t treat it as such.

I’ve witnessed some pretty tremendous things when small business owners get that point.

I recorded a brief audio overview of the 7 key steps to creating a small business marketing system and thought I would share them with you here.

In my business I make a lot of phone calls. I’m always looking for new ways to make that activity easier and faster. I also do a lot of traveling and at times it becomes inconvenient to make prospecting calls from a cell phone, especially while on the road.

I have a solution that I think you will find very useful. This solution allows me to make calls from anywhere (even my car) that has an internet connection.

Here’s what you’ll need:

1. Access to the internet
2. An online CRM (i use salesforce.com) Another free option is zoho

If you aren’t actively marketing for local search prospects, you are missing out big time.

With close to 300 million searches per day, there is no denying that people use search engines. But do they use them when looking for local products and services?

There is an abundance of public data suggesting that as high as 80% of potential prospects turn to the internet first when looking for a local product or service.

There is no arguing that we are facing a down turn in our economy, I’m not ready to call it a recession yet, but we are definitely feeling the pinch. That is the nature of business-it goes in cycles of ups and downs.

When the market slows and sales start to drop, owners’ first instinct is to cut their costs. One of the first to be slashed is the marketing/advertising budget. Ad budgets are often at the top of a cost-conscious small business owner’s hit list because it’s an easy decision to make and it has an immediate impact to the bottom line.

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they deserve in exchange for the money they have paid for them. Customer service should be as fantastic so that customers are left with the same satisfaction.

Now here’s an interesting article. There are so many people obsessed with Opimizing their sites they forget one fundemental thing. That you have to have a site with quality content in order to get visitors to come back…

A lot of webmasters spend so much time searching for recipricol links or any links that their site actually could suffer.

The crazy thing is, if we spent more time providing quality content, that would actually in the end result in the making the Search Engines happy…