Lead generation is the act of getting suspects (people that you ‘think’ may want your product or service) to ‘raise’ their hands so you can actively market to them.

Remember the definition of marketing is: “getting someone with a need to know, like and trust you”.  Lead generation is effectively identifying those people who have a need.

When it comes to lead generation, there is no one hit wonder.  The idea is to develop 10-20 lead generation strategies all based around a core marketing message and offer.

photo credit: numberstumper

The content of this blog is geared toward small business and marketing strategies, but I couldn’t help but share my thoughts on this subject.

Tonight I have a date with a women that I met a few weeks ago at my birthday party. She was very tall and attractive and like many common courting scenarios we chatted, took interest in each other and exchange numbers. What single guy wouldn’t right?

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Let’s Get Social?

How important is it to incorporate social tools in my business?.

photo credit: studenthacks.org

What is Social Networking?

Networking isn’t a new concept. Whether it be campaigning for presidency or picking up the phone and calling someone to spread the latest gossip news, people have been “networking” for years.

Social media networking is a relatively new term that can be described as the grouping of individuals into specific groups, like small communities or a neighborhood subdivision. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the Internet is filled with millions of individuals who are looking to meet other Internet users and develop friendships and business relationships, too.