Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
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Is it really possible to engineer exponential list growth online? It has been tried many times and with some success. One of the first membership sites to grow exponentially (like compound interest, at double rate) was Hotmail which, following launch in 1996 grew to 8 Million users within 15 months. At which point it was bought by Microsoft for $400 Million.
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