From the category archives:

Articles

How to Use Google Adwords And Split Testing To Improve Your Marketing

Maximizing your clickthrough rates (CTR) with Google Adwords can help you create the most cost-effective strategy in your marketing efforts, and there are several ways to get started. Perry Marshall, an internet marketing pioneer and Google Adwords educator, encourages marketers to employ a split testing strategy to monitor and track results. Split testing helps you determine what specific keywords and keyphrases work particularly well for your target market, and running two or more ads at a time can help you steadily increase your click through rate and help you understand what your ideal customer’s key needs, wants and desires.

Read the full article →

Marketing In Difficult Times: Improve Website Traffic

Marketing online takes a good deal of experience. This is especially true as marketing budgets become smaller and are asked to do more. Internet marketing requires skillful management of multiple audiences, campaigns, and more. By using the proper data analysis, and implementing some best practices, you can get more from your online marketing.

Read the full article →

Article Marketing Improve Search Engine Rankings

Article marketing is pretty popular these days. The concept of article marketing been around for a couple of years but is finally main stream. This is because it happens to be one of the best methods for developing in bound links to your website and improving search engine rankings.

Read the full article →

A Great Guide On How to Use Twitter

John Jantsch has created a great users guide on how you can use Twitter to meet some of your marketing objectives.  Check it out John Jantsch’s Twitter Guide.

Read the full article →

So Why Would You Want to Use Twitter?

Twitter?
I have a group of friends that are NOT technologically savvy.  They don’t know hard drive from a long drive.  They do know sales and how to run a business, so how and why would they want to take the time to learn about social networking and Twitter specifically?
Well let’s first take a look at [...]

Read the full article →

Lead Generation Strategies for Small Business-The Basics

Lead generation is the act of getting suspects (people that you ‘think’ may want your product or service) to ‘raise’ their hands so you can actively market to them.
Remember the definition of marketing is: “getting someone with a need to know, like and trust you”.  Lead generation is effectively identifying those people who have a [...]

Read the full article →