From the category archives:

Lead Generation

Tell Me a Story-How to Sell Using Stories

Our culture loves a good story.  Stories are how information, principles, traditions, historical events have been passed down for generations.  Oprah has built a billion dollar mega corporation simply by telling ’stories’ of the human kind.  Ronald Reagan, considered by many to be one of the greatest politicians was a master story teller.  The unconscious [...]

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Lead Generation Strategies for Small Business-The Basics

Lead generation is the act of getting suspects (people that you ‘think’ may want your product or service) to ‘raise’ their hands so you can actively market to them.
Remember the definition of marketing is: “getting someone with a need to know, like and trust you”.  Lead generation is effectively identifying those people who have a [...]

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