From the category archives:

Marketing Plan

7 Steps to Marketing Success

Here is great overview John Jantsch did about the “7 Steps to Marketing Success”:
“Quiet often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system – yes marketing is a system just like making it, fixing it, [...]

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Why you should UP marketing in a DOWN market

There is no arguing that we are facing a down turn in our economy, I’m not ready to call it a recession yet, but we are definitely feeling the pinch. That is the nature of business-it goes in cycles of ups and downs.
When the market slows and sales start to drop, owners’ first instinct [...]

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