August 1st, 2008 . by Jeff Paro

Twitter?
I have a group of friends that are NOT technologically savvy. They don’t know hard drive from a long drive. They do know sales and how to run a business, so how and why would they want to take the time to learn about social networking and Twitter specifically?
Well let’s first take a look at what is Twitter? Twitter is a micro blogging platform designed to let users answer the question: “What are you doing right now?” It allow friends (followers) to hear and answer that question in real time via SMS, IM and webpages.
Posted in Articles, Branding, Social Networking • 4 Comments »
Tagged With: Articles • Branding • Ideal client • marketing • Social Networking
June 3rd, 2008 . by Jeff Paro
He has a Degree in Entrepreneurship: This allows him to look at your business strategically. Even though you will be working on your marketing together, you can’t just focus on that one component. He has a lot of experience in strategic planning (methodology) and looking at a business holistically-this will allow you grow geometrically.
He has a Degree in Finance: Marketing is all about the numbers because if you can’t measure it you can’t improve it. It is Jeff’s belief that, every marketing dollar that a small business owners spends needs to earn it keep. He can help you set those metrics in place and in turn teach you how to use them.
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Tagged With: 7 steps to marketing success • Chet Holmes • Ideal client • Jay Abraham • Jeff Paro • Marketing overview • Marketing Strategies • marketing system • referrals • SEO • small business owners • Strategy v. Tactics • Tony Robbins

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Tagged With: Duct Tape Marketing • Ideal client • List building • local search • SEO
April 23rd, 2008 . by Jeff Paro

photo credit: Foraggio
I was sitting in a potential client’s office today discussing a proposal I had I had given him. About half way through our meeting he began to ask for my opinion on his radio script- quickly followed by his tv spot- that he was about to run.
I told him they both sounded great but who are they targeted at? The radio ad appeared to be geared towards a female buyer.
Posted in Target Marketing • 1 Comment »
Tagged With: Ideal client • Strategy v. Tactics
November 30th, 2007 . by admin
- SEO (search engine optimization)- How to get your site on the first pages of Google, Yahoo, MSN
- Social Networking-How to leverage the power of social media to make you the “obvious” person to go to in your field of expertise.
- Small Business Strategy-Create a full blow marketing strategy. Create your marketing plan for whole year. Know exactly what to do each month for guaranteed results.
- Target Market- Determining your ideal target client
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- Give Them An Image- Communicating the complete marketing package
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Tagged With: complete marketing • Duct Tape Marketing • Ideal client • marketing system • marketing systems group • search engine marketing • small business marketing • small business owners • target market • ultimate marketing
November 18th, 2007 . by admin
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Tagged With: Duct Tape Marketing • Ideal client • Internet Marketing • Letter • local search • Marketing Tools