Maximizing your clickthrough rates (CTR) with Google Adwords can help you create the most cost-effective strategy in your marketing efforts, and there are several ways to get started. Perry Marshall, an internet marketing pioneer and Google Adwords educator, encourages marketers to employ a split testing strategy to monitor and track results. Split testing helps you determine what specific keywords and keyphrases work particularly well for your target market, and running two or more ads at a time can help you steadily increase your click through rate and help you understand what your ideal customer’s key needs, wants and desires.
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