Lead generation is the act of getting suspects (people that you ‘think’ may want your product or service) to ‘raise’ their hands so you can actively market to them.
Remember the definition of marketing is: “getting someone with a need to know, like and trust you”. Lead generation is effectively identifying those people who have a [...]
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Let’s Get Social?
How important is it to incorporate social tools in my business?.
photo credit: studenthacks.org
What is Social Networking?
Networking isn’t a new concept. Whether it be campaigning for presidency or picking up the phone and calling someone to spread the latest gossip news, people have been “networking” for years.
Social media networking is a relatively new [...]
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