June 3rd, 2008 . by Jeff Paro
He has a Degree in Entrepreneurship: This allows him to look at your business strategically. Even though you will be working on your marketing together, you can’t just focus on that one component. He has a lot of experience in strategic planning (methodology) and looking at a business holistically-this will allow you grow geometrically.
He has a Degree in Finance: Marketing is all about the numbers because if you can’t measure it you can’t improve it. It is Jeff’s belief that, every marketing dollar that a small business owners spends needs to earn it keep. He can help you set those metrics in place and in turn teach you how to use them.
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Tagged With: 7 steps to marketing success • Chet Holmes • Ideal client • Jay Abraham • Jeff Paro • Marketing overview • Marketing Strategies • marketing system • referrals • SEO • small business owners • Strategy v. Tactics • Tony Robbins
April 23rd, 2008 . by Jeff Paro
photo credit: Foraggio
I was sitting in a potential client’s office today discussing a proposal I had I had given him. About half way through our meeting he began to ask for my opinion on his radio script- quickly followed by his tv spot- that he was about to run.
I told him they both sounded great but who are they targeted at? The radio ad appeared to be geared towards a female buyer.
Posted in Target Marketing • 1 Comment »
Tagged With: Ideal client • Strategy v. Tactics
