Personalize It To Sell!
Social media network marketing is taking off big time with sites like Facebook and Twitter in the top five social network sites. These websites have produced new opportunities to reach people online, even market them, if you know how to do it correctly. One thing that it is possible to be sure of is that people who get on these websites enjoy the way it helps them define their self-identities. So, marketing to anything that helps them say who they are, what groups they belong to, and what values they uphold is a great way to build your contact list, and even in some cases, promote products that will appeal to this demographic.
Look At Me!
One way that Facebook and Twitter let you personalize the profile is by using your real name, or in the case of Twitter, a screen name. This draws attention to who that person is and helps to boost their self-image. Just like, should you be trying to sell cups or calendars, if you have some way that you can include a personalization to make the item more custom, you will generate more orders. Everyone loves to see their name in print!
Generate A Group Identity
On Facebook, it is possible to set up a Facebook page for celebrities, businesses, and products. People then join these pages to become a group of fans that like the page or topic. Once you have a group of people together, it can be a great way to get a group identity together by creating interesting names for the groups, having interactive activities on occasion and creating social badges that show people as being a member of that group. This helps in promoting your group and your business as other people go to other social media sites. They can then identify themselves by saying they’re a member of that group or using some other form of badge or button that you provide to identify themselves with pride. Even if they never go elsewhere to promote your group, the fact that they are a part of a group that you started gives you a captive audience and relaxes many of the restrictions that you have for marketing in Facebook. You can’t spam others on their profiles with your offers, but in a group, the practice may be more acceptable if it helps to facilitate group activities and uphold group standards of identity.
Social Values That Sell
If you’re a non-profit organization trying to use social network to help generate contacts and promote some of your products, you can sell through the promotion of your social values. For instance, if you’re a non-profit that believes in environmental issues, it is possible to promote specific items in your product line-up, in a post to a group wall, that shows how that item helps to save the environment. Since people wouldn’t join the group of a social conscience site without having some of the same values, it provides the perfect trigger to create buying behavior.
Discover how a couple of social network marketers made $101,028.40 in only 9 months working 15 minutes a day. Check out the Social Network Marketing video now!